New Hertz Team JOTA hypercar racing team to compete at 100th edition of Le Mans 24 Hours and 2023 FIA World Endurance Championship covered in a gold livery inspired by 100 years of racing.


Lurking quietly in the shadows, Hertz Team JOTA has just released their new Hypercar the Porsche 963 LMDh race car; This is not the time to play hide and seek for the livery’s golden color surely stands out as they compete this year at the FIA World Endurance Championship (WEC) in less then two week’s time.


The team boasts a “pedigree of one of the most experienced sports car teams of recent times” in JOTA and a collective of global of partners including title sponsor Hertz, California luxury brand Singer Group and now Tom Brady’s next-generation apparel brand BRADY™.




Brining on major sponsors, Hertz Team JOTA has their eyes on expanding pretty quickly, “The Rolex 24 at Daytona is in our plans in the future yes, and likely some more races in North America too,” said team co-owner Sam Hignett.


Until then, the livery takes heed to 100 years of racing heritage with Hertz Team JOTA’s first race car for the 100th edition of le Mans 24 Hours.


The mustard gold colours are a play on the “past and future”, a representation of the Golden Era for Porsche in the 70s and 80s with drivers like Derrek Bell (five-time champ Le Mans 24 Hours), Hurley Haywood (five-time champ at Rolex 24 at Daytona and three at the 24 Hours of Le Mans) and Jacky Ick (six-time champ at the 24 Hours of Le Mans). The livery is a celebration of all drivers “who have competed at the highest levels of endurance racing, Hertz Team JOTA’s first campaign in the World Endurance Championship, and the Porsche 963’s role in driving the development of renewable fuels and hybrid technology,” said Rob Dickinson, Design Director, Chairman and Founder, Singer Group, Inc.




Hertz Team JOTA will debut at the 1000 miles of Sebring, the first round of the 2023 World Endurance Championship in Florida on March 17. A further six rounds across, Europe, Asia and the Middle East follow with races of varying distances, from six hours to the longest at 24 hours.


Hertz, the rental giant, returns to premium motorsports “and underscores Hertz’s commitment to speed, reliability, and innovation, both on and off the track,” said Stephen Scherr, Hertz Chief Executive Officer.




This was not the only news for today, Hertz Team JOTA announced Tom Brady’s BRADY™ as its Official Apparel Partner.


Tom Brady,  BRADY™ Co-Founder, said: “I have been a big fan of motor racing for a long time, and for BRADY™ to now be a part of Hertz Team JOTA as the future of motorsport apparel and design is an incredibly exciting opportunity. BRADY™ and Hertz are great brands that pride themselves on teamwork, determination and providing a seamless experience, making this the perfect partnership. We’re all looking forward to competing at the iconic Le Mans 24 Hours later this year.”


The retired football player has mixed reviews when it comes to his clothing line but his drive for business is clearly unstoppable. As long as we stick to racing here I think he’ll be ok; You could say now that the brand has become “official”.

Tom Brady has the task to provide the team with travel, leisure and work clothing “from a newly launched product range, showcasing the products quality, durability and comfort.” The clothing should behave just as the rest of the team does, and that’s exactly what’s expected of Brady’s “cutting-edge technology that perform in varying weather conditions including the pouring rain, freezing cold and summer heat.”

The fabrics and materials used have been in the words for over three years, so our expectations are very high, to say the least.




The team is built on a strong foundation having secured 10 podiums in the last 9 years of Le Mans 24 Hours, Hertz Team JOTA will be running a Porsche 963 in the Hypercar class category in the 2023 FIA World Endurance Championship. Dieter Gass is Team Principal, and Portugal’s António Félix da Costa, Britain’s Will Stevens and China’s Yifei Ye will drive Hertz Team JOTA’s ‘Mighty 38’ Porsche 963.


Hertz Team JOTA’s “Mighty 38” 963, driven by Portugal’s António Félix da Costa (also Formula E driver for TAG Heuer Porsche), Britain’s Will Stevens (also on his fourth year as an Official McLaren F1 Test & Development Driver) and China’s Yifei Ye (Porsche Motorsport Asian Pacific), is rumoured to miss the first round of the FIA WEC at Sebring on March 17. Team Principal Dieter Gass is confirms the JOTA team will still be present at the IMSA/WEC doubleheader with a pair of ORECA 07s in the LMP2 category. The team will most likely switch to a multi-class Hypercar-LMP2 single car in both categories when the championship heads to Europe.




David Clark and Sam Hignett, JOTA Co-Owners, said: “As a team, we have demonstrated our abilities to perform securing 10 podiums in the last 9 years of Le Mans 24 Hours. Thanks to the support of our new partners, we’re stepping up to the Hypercar class and Hertz Team JOTA will be competing against some of the world’s largest automotive manufacturers. We have a strong, experienced team and as one of the few private entries into the class we’re keeping the spirit of Le Mans alive and look forward to getting out on track.”


Rob Dickinson, Design Director, Chairman and Founder, Singer Group, Inc, said: “We can’t wait for the first race.”




Nina @Fueler


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