If you’ve lived in the city for over 5 years, you’ve certainly heard of the much-loved summer spectacle of The Cup (formerly known as Deighton Cup). Every year, thousands taxi up dressed in Kentucky derby wear, place bets on horse racing and bring a spare change of flats for a pre-meditated drinking day ahead.

After a two-year hiatus ticket holders couldn’t wait to flash their derby wristbands for entry. Tito’s Vodka, The Botanist gin, Piper Heidsieck, Rebel Bourbon and Lonetree, just to name a few, made sure glasses were always kept full. Fourty-two track-side suites had something to read from yours truly, Fueler Canada Magazine; Mile’s End Motors didn’t miss a beat with their specially constructed VIP stage in the Field of Dreams… and not to mention a fleet of cars worth over 4.7 million dollars.

With 10k available to win this year in the Style Stakes at The Cup hosted by Parade Agency and the Social Concierge , un-planned mini disagreements amongst friends. One thing was certain though, everyone brought it… and if they didn’t feel the best dressed, at least their smile gave them something to boast about.


The Cup guests in front of a Rolls Royce Wraith by Mile’s End Motors / Fueler Canada Magazine


The Cup was littered with millions of dollars worth of exclusive cars from boutique car dealership Mile’s End Motors: Porsche Carrera GT , Ford GT , Mercedes Benz SLS , Rolls Royce Wraith.




Mile’s End Motors has two locations: 1755 West 3rd Ave., and their new space in New West, 120-131 11th Street. The Cup ticket holders were able to win a free car for a year! Their girls in red supplied a QR code to scan and apply. First year free financing on a 4-5 year finance. Cars on display at The Cup that were eligible:

Dodge Charger, Kia Stinger, Acura RX , Dodge Challenger , Range Rover SVR , GMC Terrain


Photo by Fueler Canada Magazine


President of Mile’s End Motors, David Bentil.



The Cup’s catchphrase Come Get Fancy, created by Crystal Carson. Crystal Carson offers management Consulting with a unique approach combining business development with public relations strategies for clients in emerging industries and capital markets.


See our gallery blog post coming up next for more event photos. Photos by Nina Stamenova, Publisher of Fueler Canada Magazine.